https://www.sportsbusinessdaily.com/Daily/Issues/2018/09/28/Franchises/Gritty.aspx
There are many different levels to fan engagement, but something as simple as a team mascot= can improve or hinder fan engagement. As you may be aware, last year the Philadelphia Flyers introduced their new mascot Gritty to the public. This seven-foot orange figure captured the attention of sports fans around the world. Through strategic marketing the sports franchise was able to capture nation social media attention and boost their brand reputation. For instance, a feature on Good Morning America brought the franchise national media attention that undoubtedly boosted broadcasting revenues and ticket sales. While this uptick in media attention might not be sustainable over a long period of time, it allowed the organization to create national endeavor that allowed the franchise to create an positive environment that brought the entire Philadelphia community together with one singular cause to improve the community’s interstructure as a whole.
