In 2018, the Philadelphia Flyers unveiled their new mascot Gritty to the public. This Orange googly eyed monster captured the hearts of sports fans around the nation. Mascot’s while they maybe overlooked play an integral role in fan engagement, as they help give an sports organization a brand image. For they are involved in both off-the-feild and in-game promotions. In a rebranding effort its important to engage with the media on nation-wide and local scales. Read about the PR standard of introducing a new team mascot!
https://www.phillymag.com/news/2019/01/12/gritty-philadelphia-flyers-mascot/
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