Fan loyalty is undoubtedly one of the most important aspects for any professional sports organization. While its important to engage with fans across the global on social media platforms its equally important for organizations to interact with local fans. Many supporters believe regional franchises should actively participate within their local communities with the aims of improving the lives of community members. For it is imperative that the organization does not alienate its own fan base, especially if the professional franchise is located in a small marketplace. According to an article by Terry Lefton, geography is one of the biggest factors to solidifying fan loyalty. As he discusses data in an article with the Sports Business Journal (SBJ). What do you think the biggest factor to fan loyalty is?
https://www.sportsbusinessdaily.com/Journal/Issues/2015/10/12/In-Depth/Fan-study.aspx
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