The Importance of Fan Engagement

The Seattle Seahawks new team president Chuck Arnold first career role with the organization was as a public relations intern. The Franchise has one of thee most recognizable and loyal fanbases. In this short article from the Sports Business Journal (SBJ), Arnold comments on the importance of good communication with fanbases.

https://www.sportsbusinessdaily.com/Journal/Issues/2018/10/08/Franchises/NFL-Arnold.aspx?hl=sports+communication&sc=0

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